Sergei Mozheiko is an Assistant Professor of Management at the Hang Seng University of Hong Kong. He draws on the knowledge-based view, system theory and modular design to study problems of coordination and the integration of distributed knowledge within and across organizational boundaries, focusing particularly on business ecosystems, multinational firms, and lobbying coalitions. His lead-authored work appears in prominent journals, including the Academy of Management Annals (FT50) and Industrial Marketing Management (ABDC: A*).

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mozheikosergei@hsu.edu.hk

Published Research

Mozheiko, S., Shi, X., & Tong, T. W. (2026). Ecosystem orchestration: Mechanisms, regimes, and theories of the firm foundations. Academy of Management Annals, annals.2025.0078. (FT50)

Document titled 'Ecosystem Orchestration: Mechanisms, Regimes, and Theories of the Firm Foundations' by Sergei Mozheiko et al.

Mozheiko, S., Sund, K. J., & Dreyer, J. K. (2025). Ecosystem development as a strategy for defensive nonmarket shaping. Industrial Marketing Management, 129, 104–116. (ABDC:A*)

A journal cover page titled 'Industrial Marketing Management' with authors Sergei Mozheiko, Kristian J. Sund, and Johannes Kabderian Dreyer. Contains a research paper abstract and keywords related to marketing strategies.

Mozheiko, S. (2026). Ecosystems as systems and business models as modules: A conceptualization. Kybernetes, 55, 3123–3140

Cover page of an academic paper titled 'Ecosystems as systems and business models as modules: a conceptualization,' authored by Sergei Mozheiko

Mozheiko, S., & Sund, K. J. (2024). Managing the dual business model trade-off in multinational corporations. Journal of Business Models, 12(3), 42–52.

Cover page of the Journal of Business Models featuring an article on managing dual business models in multinational corporations.

Selected Working Papers

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A single-authored empirical study examining the impact of middle managers' codification practices on the flattening of organizational hierarchies and broader industry structures. Appears in Academy of Management Proceedings, 2026. In preparation for submission.

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A co-authored integrative review offering conceptual frameworks that explain the conditions under which sustainability is integrated into ecosystem value propositions. Data analysis.

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A co-authored study examining managerial orchestration capabilities. Data collection.

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A single-authored theoretical paper explaining how business ecosystems supersede vertically integrated hierarchies as knowledge integration shifts from reciprocal and sequential interdependencies toward pooled interdependence. Appears in Academy of Management Proceedings, 2026. Under review.

Academic Appointments and Education

Assistant Professor (tenure-track) - The Hang Seng University of Hong Kong, School of Business (2026 - present)

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PhD in Innovation Management (double degree with Roskilde) - University of Chinese Academy of Sciences

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PhD in Social Sciences and Business (double degree with UCAS) - Roskilde University

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Visiting Scholar - MIT Sloan School of Management (2024)

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MSc in International Business - University of Oulu, Business School

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BBA in Business Information Technology - Haaga-Helia University of Applied Sciences

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Collaboration

I am open to collaboration with PhD students, fellow academics and industry experts. Feel free to reach out at mozheikosergei@hsu.edu.hk if you identify common interests:

Business Ecosystems

  • ecosystem orchestration

  • knowledge integration

  • knowledge codification

  • modular design

  • hyperspecialization

Disciplines

  • innovation management

  • strategic management

  • international business

  • entrepreneurship